The Passion, or Hotel Rwanda?
A pastor asks why so many churches urged their members to go see The Passion of the Christ but aren’t urging them to see Hotel Rwanda. Having seen neither movie yet, I couldn’t tell you what their relative merits are. However, I can make a guess as to two reasons why: First, The Passion had a truly amazing marketing push behind it. To talk about it as a purely grassroots hit movie is to ignore the accomplishments of Mel Gibson and the distributor in promoting this film as a must-see for Christians. There is a common mistake made when talking about evangelical Christians. Despite the talk about cutting ourselves off from the world, we are very much aware of it and are exposed to the tools used in the rest of culture. In other words, it’s hard to separate “religious” church and/or school life from the “secular” world of working and shopping. The evangelical community has always had a large community concerned with marketing to it, just like any other niche market with special interests. ...